# Eyewear Design

When launching or expanding an eyewear brand internationally, e-commerce return rates can be a major challenge. One of the primary reasons customers return sunglasses or optical frames online is not the style or quality—it is the fit.

A frame that fits perfectly on a customer in Berlin may slide down the nose, rest uncomfortably on the cheeks, or cause eyelashes to rub against the lenses of a customer in Tokyo.

This mismatch occurs because of distinct variations in cranial and facial structures across different global demographics. To address these variations, the optical industry categorizes frame geometries into two primary fits: Western Fit (Standard Fit) and Asian Fit (Low Bridge Fit).

To help your brand build a successful global product line, we break down the technical differences between these two fit styles and explain how you can customize your designs for any target market.

Starting your own OEM eyewear brand is undoubtedly a passionate journey, but the hidden challenges cannot be ignored. Inadequate preparation of design technology is a major obstacle. Without appropriate tools and relevant knowledge, you are likely to get lost in a sea of professional terminology and make various design mistakes. Even with the assistance of a designer, if you lack basic eyewear design knowledge, it will be difficult to clearly convey your thoughts, making it hard for the designer to accurately present the styles you envision. Nowadays, there are numerous outsourcing platforms, but they often fail to deliver designs that meet expectations at once, leading to multiple revisions and additional costs. With 25 years of experience in eyewear customization, we have a deep understanding of the difficulties faced by custom clients, and this blog aims to provide you with practical solutions.