Acetate vs. TR90 vs. Titanium: Which Frame Material Fits Your Brand's Market Positioning?
When launching or expanding a private label eyewear line, one of the most critical decisions is selecting the raw materials for your frames. The material you choose dictates the target retail price, design flexibility, durability, and overall consumer perception of your brand.
Today, the optical industry is dominated by three main materials: Cellulose Acetate, TR90 (Grilamid), and Titanium. Each serves a distinct market segment and customer profile. As a premium Chinese acetate & titanium OEM/ODM factory, we break down these three materials to help you align your product selections with your brand’s market positioning.
Key Takeaways for Sourcing Eyewear Materials:
- Acetate: The premium standard for fashion and luxury brands, offering rich colors and adjustable organic feel.
- TR90 (Grilamid): Ultra-lightweight and highly flexible memory plastic, ideal for sports, kids, and mass-market activewear.
- Titanium: The apex of high-end optical engineering, providing feather-light weight, extreme durability, and corrosion resistance for executive eyewear.